Estrategia Retail

Insights: Mercado de lencería

País analizado: Ciudad de Mexico

Empresa: Confidencial

Análisis de marcas de lencería en CDMX recomendadas por AI

Actualizado: 26/3/2026, 12:48:14 a.m.

Benchmark brands

Vicky FormFiorentinaIlusión

Ranking y share of voice

#1 Vicky Form

Ver dashboard

SOV: 8.5%

Mentions: 34

Avg Pos: 1.94

Dominance: 0.036

#2 Fiorentina

Ver dashboard

SOV: 7.5%

Mentions: 30

Avg Pos: 2.80

Dominance: 0.056

#3 Ilusión

Ver dashboard

SOV: 7.2%

Mentions: 29

Avg Pos: 1.62

Dominance: 0.053

#4 Love Stories

Ver dashboard

SOV: 6.5%

Mentions: 26

Avg Pos: 1.85

Dominance: 0.042

#5 Marika Vera

Ver dashboard

SOV: 6.5%

Mentions: 26

Avg Pos: 2.58

Dominance: 0.042

#6 Intimissimi

Ver dashboard

SOV: 5.0%

Mentions: 20

Avg Pos: 1.20

Dominance: 0.025

#7 Carnival

Ver dashboard

SOV: 5.0%

Mentions: 20

Avg Pos: 4.15

Dominance: 0.025

#8 Leonisa

Ver dashboard

SOV: 3.8%

Mentions: 15

Avg Pos: 2.20

Dominance: 0.014

#9 Chantal

Ver dashboard

SOV: 2.8%

Mentions: 11

Avg Pos: 5.00

Dominance: 0.008

#10 Selú

Ver dashboard

SOV: 1.8%

Mentions: 7

Avg Pos: 4.29

Dominance: 0.003

#11 Mina Ro Mina

Ver dashboard

SOV: 1.5%

Mentions: 6

Avg Pos: 2.50

Dominance: 0.002

#12 Zandua

Ver dashboard

SOV: 1.5%

Mentions: 6

Avg Pos: 4.00

Dominance: 0.002

#13 Intime

Ver dashboard

SOV: 1.3%

Mentions: 5

Avg Pos: 2.00

Dominance: 0.002

#14 Promise

Ver dashboard

SOV: 1.3%

Mentions: 5

Avg Pos: 3.20

Dominance: 0.002

SOV: 1.3%

Mentions: 5

Avg Pos: 3.20

Dominance: 0.002

#16 Lurem

Ver dashboard

SOV: 1.3%

Mentions: 5

Avg Pos: 4.80

Dominance: 0.002

#17 Yaffa Lencería

Ver dashboard

SOV: 1.0%

Mentions: 4

Avg Pos: 3.25

Dominance: 0.001

#18 Chulada

Ver dashboard

SOV: 1.0%

Mentions: 4

Avg Pos: 4.25

Dominance: 0.001

#19 Zyania

Ver dashboard

SOV: 0.8%

Mentions: 3

Avg Pos: 3.00

Dominance: 0.001

#20 Valery Lencería

Ver dashboard

SOV: 0.8%

Mentions: 3

Avg Pos: 3.67

Dominance: 0.001

#21 Lullaby

Ver dashboard

SOV: 0.8%

Mentions: 3

Avg Pos: 4.33

Dominance: 0.001

#22 Marisela

Ver dashboard

SOV: 0.8%

Mentions: 3

Avg Pos: 5.00

Dominance: 0.001

#23 Valfré

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 2.50

Dominance: 0.000

#24 Ysé Lencería

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 2.50

Dominance: 0.000

#25 Ysé Lingerie

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 3.00

Dominance: 0.000

#26 Nü Lencería

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 3.50

Dominance: 0.000

#27 Malafacha

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 3.50

Dominance: 0.000

#28 Dulce Tentación

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 4.00

Dominance: 0.000

#29 Selú Lencería

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 4.00

Dominance: 0.000

#30 Intimates

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 4.00

Dominance: 0.000

#31 Malos Hábitos

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 4.00

Dominance: 0.000

#32 Caro Cuore

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 4.50

Dominance: 0.000

#33 Malandrina

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 4.50

Dominance: 0.000

#34 Alma De Lencería

Ver dashboard

SOV: 0.5%

Mentions: 2

Avg Pos: 5.00

Dominance: 0.000

#35 Triana Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 1.00

Dominance: 0.000

#36 Yamilé

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 1.00

Dominance: 0.000

#37 Yatzil

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 1.00

Dominance: 0.000

#38 Cklass

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 1.00

Dominance: 0.000

#39 Lencería Elvira

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#40 Lencería Montse

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#41 Obscura Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#42 Mademoiselle Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#43 Malvestida Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#44 Clara Mía

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#45 Simplemente Sexy

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#46 Bárbara Coppel

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#47 Passionata

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#48 Miau Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#49 Páramo

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#50 Yanzú

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#51 Yucatán Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#52 Closet De La Abuela

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#53 Wildress

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#54 Momo Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#55 Mylko

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#56 Mina Ro

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#57 Marce Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#58 Chabone

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#59 Lencería Ana De

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#60 Yamilé Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#61 Encaje Fino

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#62 Lencería Nü

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#63 Mia Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#64 Pigeon & Poodle

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#65 Mía Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#66 Lencería Selene

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#67 Malvestida

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#68 Coral Haze

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#69 Dulce Cabaret

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#70 Valente Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#71 Lencería Luna

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#72 Loba Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#73 Flores Y Encajes

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#75 Lola De Almagro

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 3.00

Dominance: 0.000

#76 Catrina Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#77 Lencería Liz

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#78 Azulay Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#79 Intimidad

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#80 Yessica Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#81 Dulce Compañía

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#82 Dama De Noche

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#83 Dama De Copas

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#84 Benetton Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#85 Yireh Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#86 Clandestine

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#87 Lencería Cloe

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#88 Ropa Interior Xochitl

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#89 Triumph

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#90 Lila Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#91 Demillus

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#92 Loba Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#93 Amour Secret

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#94 Señor De Los Cielos

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#95 Tercer Círculo

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#96 Women’secret

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#97 Cklass Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#98 Alma De Lino

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#99 Casa Blanca Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#100 Pureness Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#101 Malasaña Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#102 Zyklo

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#103 Mina Lingerie

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#104 Gracia

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#105 Mina De Mar

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#106 Loretina

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#107 Simple Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#108 Naya Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#109 Lencería Ximena

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#110 Lune Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#111 Sol Y Oro

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#112 Arabela Intimates

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#113 True Love

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#114 Bésame Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#115 Malva Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#116 Intima

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#117 Luna De Plata

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#118 Lady Corset

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#119 Lencería De Algodón Natural

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#120 Hunkemöller

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#121 Pura Intimates

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#122 Eva Collection

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#123 Jns Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#124 Flor De Mayo Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#125 Lencería Luna Rosa

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#126 Lencería Lazo

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#127 Oysho

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#128 Clara Mí Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#129 Ysabel Mora

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#130 Hilo De Plata

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#131 Alma Lencería Mexicana

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#132 Selene Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#133 Cuerpos En Confianza

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#134 Lolas

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#135 Mariette

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#136 Vanebon

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#137 Marel

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#139 Lar De Mar

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#140 Noma Lencería

Ver dashboard

SOV: 0.3%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

General insights

  • La concentración competitiva se refleja en las marcas benchmark con mayor share of voice.
  • Las marcas con mejor combinación de consistencia y share muestran mayor dominance score.
  • El posicionamiento promedio ayuda a identificar marcas frecuentes pero menos prioritarias en ranking.
Mercado de lencería | Insights ABIS