Insights: Yoga brands

País analizado: Ciudad de Mexico

Empresa: Retail Fashion Group

Recomendaciones de marcas para práctica de Yoga en CDMX por Gemini y ChatGPT

Actualizado: 24/3/2026, 2:31:33 p.m.

Benchmark brands

LululemonNikeAlo Yoga

Ranking y share of voice

#1 Lululemon

Ver dashboard

SOV: 19.8%

Mentions: 119

Avg Pos: 1.40

Dominance: 0.197

#2 Nike

Ver dashboard

SOV: 13.8%

Mentions: 83

Avg Pos: 3.39

Dominance: 0.096

#3 Alo Yoga

Ver dashboard

SOV: 12.0%

Mentions: 72

Avg Pos: 2.87

Dominance: 0.072

#4 Oysho

Ver dashboard

SOV: 11.2%

Mentions: 67

Avg Pos: 2.85

Dominance: 0.062

#5 Prana

Ver dashboard

SOV: 7.7%

Mentions: 46

Avg Pos: 2.11

Dominance: 0.059

#6 Adidas

Ver dashboard

SOV: 6.3%

Mentions: 38

Avg Pos: 3.58

Dominance: 0.020

#7 Under Armour

Ver dashboard

SOV: 5.7%

Mentions: 34

Avg Pos: 4.21

Dominance: 0.016

#8 Decathlon

Ver dashboard

SOV: 4.7%

Mentions: 28

Avg Pos: 4.89

Dominance: 0.022

#9 Athleta

Ver dashboard

SOV: 4.5%

Mentions: 27

Avg Pos: 3.04

Dominance: 0.020

#10 Manduka

Ver dashboard

SOV: 3.8%

Mentions: 23

Avg Pos: 4.17

Dominance: 0.015

#11 Onzie

Ver dashboard

SOV: 3.7%

Mentions: 22

Avg Pos: 3.77

Dominance: 0.013

#12 Chicahualistli

Ver dashboard

SOV: 0.8%

Mentions: 5

Avg Pos: 3.80

Dominance: 0.001

#13 Beyond Yoga

Ver dashboard

SOV: 0.8%

Mentions: 5

Avg Pos: 4.80

Dominance: 0.001

#14 Inhala Soulwear

Ver dashboard

SOV: 0.7%

Mentions: 4

Avg Pos: 3.75

Dominance: 0.000

#15 Puma

Ver dashboard

SOV: 0.7%

Mentions: 4

Avg Pos: 5.00

Dominance: 0.000

#16 Reebok

Ver dashboard

SOV: 0.7%

Mentions: 4

Avg Pos: 5.00

Dominance: 0.000

#17 Zuntex

Ver dashboard

SOV: 0.3%

Mentions: 2

Avg Pos: 4.00

Dominance: 0.000

#18 Chicfit

Ver dashboard

SOV: 0.3%

Mentions: 2

Avg Pos: 4.50

Dominance: 0.000

#19 Lunya

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#20 Yoga Republic

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 2.00

Dominance: 0.000

#21 Yoga

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#22 Chula

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#23 Chicmora

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 4.00

Dominance: 0.000

#24 Outdoor Voices

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#25 Nike Yoga Collection

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#26 Zun

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#27 Adidas Yoga

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#28 Ananda

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#29 Aerie

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#30 Chureca

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#31 Chic-ah

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#32 Agata Activewear

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

#33 Zitla

Ver dashboard

SOV: 0.2%

Mentions: 1

Avg Pos: 5.00

Dominance: 0.000

General insights

La concentración competitiva se refleja en las marcas benchmark con mayor share of voice.
Las marcas con mejor combinación de consistencia y share muestran mayor dominance score.
El posicionamiento promedio ayuda a identificar marcas frecuentes pero menos prioritarias en ranking.